Fashioning A Better Future
We're on a mission to clean up the industry. lt's a movement we're
calling Cleaner Fashion.
We're all about putting our principles into practice, making fashion more responsible, and weaving a more sustainable futureāfor your wardrobe and the planet.
Our Sustainability Pillars
Keep Earth Cool
Do Right By People
Weāre focused on fewer inputs and cleaner outputsāreducing natural resource consumption, minimizing waste and pollution, and prioritizing safer chemistry across our value chain.
Weāve committed to climate reduction targets approved by the Science Based Targets Initiative, to reduce our greenhouse gas emissions by more than 50% per-product by 2030, and achieve Net-Zero emissions by (or before!) 2050.
Weāre working to enhance worker livelihood, achieve gender equality, and promote fair living wages. Weāre also supporting community impacts at the intersection of social and environmental needs through our Black Friday Fund.
Weāre staying true to our radically transparent roots and breaking down the efforts behind every aspect of our businessāfrom our products to our processes and partnersāin a manner that doesnāt sound like a science textbook.